For the innovative start-up project, Meta Sneaker World, I played a pivotal role in crafting the entire visual identity and designing the brand's marketing collateral. Firstly, I focused on creating the foundation of the brand - the logo. Drawing inspiration from modern space themes and UI/UX design trends, I developed a distinctive and instantly recognizable logo that encapsulates Meta Sneaker World's unique approach to the sneaker market.
This logo sets the tone for the brand, embodying a futuristic and cutting-edge aesthetic that resonates with the company's innovative ethos. Complementing the logo, I designed a suite of brand elements including banners and profile pictures for social media. These elements carry forward the brand's visual language, reinforcing its identity across various platforms. They were designed to be both eye-catching and consistent, ensuring the brand stands out while providing a seamless experience for the audience. Additionally, I designed business cards and other marketing collateral for events.
These pieces were essential in strengthening the brand's presence at launch events and promotional gatherings, giving both the team and potential investors something tangible to remember the brand by. To further support the brand's promotional endeavors, I developed compelling designs and posters for advertising the startup's launch event. These advertisements were designed to generate excitement and anticipation for the company's official unveiling, and to draw attention to the unique value proposition of Meta Sneaker World.
One of the pivotal deliverables was an engaging Google Slides presentation created for the company's launch. The presentation not only served as a professional introduction to the brand but also highlighted the startup's mission, vision, and unique selling points in a visually striking manner. Working closely with the project owner, I ensured that all design and promotional materials were tailored to the brand's vision and marketing objectives. The collaboration was marked by a shared understanding of the brand's direction, and a common goal of launching Meta Sneaker World to a receptive market.
